Available for consulting

I help apps
grow on
iOS & Google Play

Senior Mobile Growth & UA Consultant with 15+ years in marketing and 8+ years scaling mobile apps and games. I turn data into profitable, scalable growth.

Book a call See what I do

$3M+

Annual budgets managed

145%

ROAS sustained at scale

85%

Organic growth via ASO

15+

Years in marketing

What I do

Services

From strategy to execution - I cover the full growth stack for mobile apps and games.

🎯

User Acquisition

Paid UA strategy and campaign management across Meta, Google Ads, AppLovin, TikTok, Unity, and Mintegral. Full funnel optimization from creative to conversion.

📈

ASO & Organic Growth

App Store Optimization for iOS and Google Play. Keyword strategy, store listing optimization, and market intelligence using AppTweak, MobileAction, AppMagic, and SensorTower.

💰

Monetization & Mediation

Ad mediation setup and optimization via Unity LevelPlay and AppLovin MAX. Hybrid monetization strategy combining IAP and ads to maximize LTV and revenue.

🧪

Creative Strategy & Testing

End-to-end creative process - from UGC briefs and storyboards to structured A/B testing frameworks. I collaborate with creators, iterate on winning concepts, and build data-driven feedback loops that reduce CPI and accelerate learning cycles.

📊

Analytics & Attribution

MMP setup and attribution consulting with AppsFlyer, Adjust, and Singular. Firebase and Google Analytics integration for full funnel visibility.

🔍

Market Research

Competitor analysis, market sizing, and growth opportunity identification. Translate complex data into clear priorities and actionable growth strategies.

🚀

Turnkey App Management - from zero to scale

Complete end-to-end solution. From store submission and setup on iOS & Google Play, through full UA campaign management, A/B testing, creative optimization, mediation configuration, and analytics - to ongoing growth management. You focus on your product, I handle everything else.

Why work with me

Results that speak

$3M+

Annual marketing budgets managed profitably

145%

ROAS sustained consistently at scale

85%

Organic reach increase through ASO

25%

Ad revenue growth via mediation optimization

🎮

Mobile apps & games specialist

8+ years in mobile growth across games and apps. I know the ecosystem - the platforms, the users, the seasonality, and what actually moves the needle.

⚡

Full-stack growth

I don't just run ads. I connect UA, ASO, creative, mediation, and analytics into one coherent growth system.

🔬

Data-driven, not gut-driven

Every decision backed by data. Structured experimentation and creative testing frameworks that turn insights into predictable revenue.

🌍

Global scale experience

Experience scaling campaigns across international markets on iOS and Google Play simultaneously.

How I work

The process

A proven 4-step approach that delivers results from day one.

Audit

Deep dive into your current setup - campaigns, ASO, mediation, attribution, and creative performance.

Strategy

Clear growth plan with priorities, budget allocation, channel mix, and measurable targets.

Execute

Hands-on implementation - campaigns live, creative tests running, mediation optimized.

Optimize

Continuous data-driven iteration. Weekly reporting and rapid adjustments to keep ROAS healthy.

Track record

Experience

Alda Games

2022 to Present · Brno, CZ

Senior Marketing Manager

Leading mobile growth strategy and UA across a diverse portfolio of games and apps. Managing $3M+ annual marketing investments across Meta, Google, AppLovin, TikTok, Unity, and Mintegral while sustaining 145% ROAS.

Current

Geewa

2022 · Prague, CZ

Senior Growth Marketing Consultant

Revived and scaled Smashing Four through positive ROAS campaigns, restoring growth momentum. Increased ad revenue by 25% through proper mediation setup ahead of company acquisition.

Consulting

NoxGames

2018 – 2022 · Brno, CZ

Head of Growth → UA Specialist

Grew from UA Specialist to Head of Growth, overseeing UA, ASO, analytics, and monetization. Delivered 85% increase in organic reach through data-driven ASO strategy.

4 years

Tools & platforms

Tech stack

Ad Platforms

Meta Ads Google Ads AppLovin TikTok Ads Unity Ads Mintegral

Attribution (MMP)

AppsFlyer Adjust Singular

Mediation

Unity LevelPlay AppLovin MAX

ASO & Intelligence

AppTweak MobileAction AppMagic SensorTower

Analytics

Firebase Google Analytics GameAnalytics

Store Management

Google Play Console App Store Connect

Project Management

Jira ClickUp Trello

Certifications

Meta Blueprint Google Ads AppsFlyer Academy